10 March 2009

Font Studies

The font businesses use is extremely important in he way they are portraying their establishment.  "Fussier" fonts are more often geared towards tourists, whereas, fonts suchg as Helvetica and Verdana are more geared towards locals and people that are from the immediate area.  I did a font study within the Fell's Point area (for an assignment last semester in Urbanism), focusing on the tourist area which is much more well known than the adjacent, lower-income Hispanic area.

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